Creative titbits, brand language hoo-has and marketing gubbins

January 15, 2025

Seven reasons not to hire Jonathan Wilcock

Copywriting

Let’s face it, I’m not everyone’s cup of Horlicks. 1) I don’t have an English degree. To be honest, I don’t have any kind of degree. I’ve got an HND in graphic design. Four years of colour theory, photography, typography,…

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Latest Posts

January 25, 2025

Letters from a copywriting mentor

Career
Copywriting

November 18, 2024

Copywriters on the rack #37: Jonathan Wilcock

Copywriters on the rack

November 3, 2024

So, you wanna be a Copywriter

Career
Copywriting

October 8, 2024

This is a headline for a blog post about writing headlines.

Copywriting
Creativity

September 23, 2024

There’s something rotten in the state of copywriting

Copywriting

August 12, 2024

When was the last time you removed your creative straightjacket?

Creativity

Blog Archive

August 6, 2024

Copywriters on the rack #36: Megan Rose Douglas

Copywriters on the rack

July 8, 2024

Confessions of a Copywriter #1: The worst headline I’ve ever written

Copywriting

June 28, 2024

AI copywriting. Let’s put the record straight!

Copywriting

June 27, 2024

How did I get here? And where does all that creative inspo come from?

Copywriting
Creativity

June 15, 2024

Don’t put your daughter on the stage (or let her become a Freelance Copywriter)

Career
Copywriting

June 10, 2024

Copywriters on the rack #35: Matt Drzymala

Copywriters on the rack

May 29, 2024

Copywriters on the rack #34: Mark Grainger

Copywriters on the rack

May 7, 2024

Trust. The cornerstone of freelancing life.

Copywriting